17 February 2009

The Crisis, Duty and Sexuality, Vol. 1: Russia!

The fine folks over at the recently-launched Russia! blog bring our attention to a bizarre new PSA for Russia’s “Year of the Youth” (following last year’s “Year of the Family”):

Translation is provided by Russia! here.

The basic gist of the message: Young man, stop being a McDonalds-munching slacker, knock up some girl, join the army and forge something out of steel for your country, though not necessarily in that order. The motherland needs you. We are in trouble.

This type of nationalist response to the economic crisis with its interweaving of economic productivity, social reproduction and biological reproduction will be the subject for my next post, spurred, in part, by viewing this clip, but also from observations of the language used around the "stimulus" mobilization in the US.

But for now, I just wanted to call everyone’s attention to the new Russia! blog, which fills part of the gap left behind after the eXile’s demise—irreverent reporting on Russian cultural trends.

And also, NYC-area folks, I wanted to let you know that there will be a launch party for the magazine’s blog at Idlewild Books on Thursday night. Vodka punch. (Via.)


kg said...

I might say more later, but what strikes me right now is that this -
http://en.wikipedia.org/wiki/Guests_from_the_Future - is the movie from which the song was taken, and it's use is particularly evil (if pointed) since it's something that the particular targeted generation would have grown up with. Although, needless to say, the ethos of the film would not agree well with these evil fucks' message.

Anonymous said...

kg: "and it's use is particularly evil"


Don't you see the video clip is essentially true?

Pelevin speculated in some of his novels that the world wouldn't exist if noone of the living people believed in its existence.

Somewhat idealistic point, of course. But what can't be denied is that the country doesn't have future if noone believes in it.

The use of this particular music is fair, albeit harsh.

Forget about that movie. Without you there would be no future.

That's the message.

It's good that you've also perceived it.